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JOBTOPGUN
Redesign project ( Web & APP)
A job platform that helps in connecting job seekers and employers together. Serving all new experiences throughout the process of a Job application.
Role
• UX Researcher
• UX / UI Designer
• Branding
• Design Strategy
• Project Coordinator
• Product tester
Team
Patr UX / UI Designer
Ananya UX / UI Designer
Naipaporn UX / UI Designer
Nattanan UX / UI Design Lead
Narut Product Manager
Duration
Web: 7 months ...
and still developing
Application: 9 months...
and still developing
Tools :
Adobe XD, overflow, zeplin photoshop, Illustrator, anima, auto flow
Project Overview
JOBTOPGUN is a job platform that focuses on developing success in every business in Thailand. By driving the most important aspect of business ie., ‘People’. Redesigning the platform will provide more accessibility functions for the users. So that every business can fill vacancies or “find the right people” and the Job seeker find their right career path.
Goals
Business Goal / Requirement
• To become the No.1 Choice for Jobseeker who are looking for jobs
• To provide a holistic career finding experience from the beginning till
the hiring process
• Develop features that would help in making decisions to apply for jobs
• Gain more traffic, downloads, and more numbers of registers to
increase the Database of Resumes
• Make sure that the client(companies) gets the right candidate
User Goals
• Get the right job of their dream
• Have enough Jobs to choose from
• Enough company information in order to make a decision
• Feature that would facilitate the user in every process of job
application. Eg. Application tracking, notifications, email, chat, and
reviews
Challenges
• How to Redesign and bring the old platform that was created back in 1999 back to life.
• How to re-communicate and design the platform without changing too much information of old backend system and API
• Develop features that would facilitate user experience and achieve
the company goals
Why redesign were needed?
• The design of the platform was not up to the trend with the competitor
• Difficult to use and understand at some point.. due to a lot of
information
• The platform was not trustworthy for the first time user or who did not
know the platform
• The Search engine and algorithm was updated.. therefore the search
interface and journey need to be redesigned as well.
Previous Version of JOBTOPGUN Website and Application
New Redesigned Version of JOBTOPGUN Website and Application
Design Process
Discover
Define
Ideate
Design
Test
Discover
JOBTOPGUN
(OLD VERSION)
Strength
• Largest Jobseeker Database in Thailand 4.5m
• JOBTOPGUN was founded in 1999
• The only platform that has its own Resume license
• Popular in 1st jobber market because of connection with universities in the Country
Problems
• The user journey is not smooth, there are breaking in between
• Menu bar is inconsistent throughout the website
• Too many search options and filters on the home page
• The platform was not trustworthy for the first-time user
• The platform has fewer jobs to display than the competitor
• The information needs to be revised
• The typography is too big
• Too much text
Competitor Analysis
We analyze our competitors both international and local.
Linkedin, Glassdoor, JobsDB, and JobThai
International Competitor
• Focus on jobs, review, and connection
• Good Search features and powerful filter for better results
• Complete and useful information on the company
• Good user journey, not too complicated function for
misunderstanding
• Good design in general
• Clean without banner or display ads.
Local Competitor
• Focus on jobs not much on other features
• Require more effort in searching for jobs not much filter
• No other features that help in making a decision
• Website has a lot of banners
• Complicate registration journey
• lack consistency
User Research
Who are the users
• Fresh graduate, diplomat
• The one who is seeking for a new opportunity
• 18-48 years of age
• Conducted an interview with the target age group between 20-48
who apply for the job from JOBTOPGUN Website
Interview questions
• How frequently do you visit the job websites?
• How do you usually search for a job?
• What features / search filter do you use the most to get the job you are looking for? …Job field, job industries, search bar, keywords, location, salary…?
• What information and criteria you are concerned about making the decision to apply for the job
• After you apply for the job what do you expect
•.What additional features that you think might be useful for job seeking and application process
Key takeaway
• We found that those who are unemployed and available will visit the
site almost every day
• Employed people who are open and are seeking a new opportunity
will visit the site 1-3 times a week
• High profile person tends to seek new opportunity from their
connection.
• Search features are the most used feature in job browsing, second is
the job field, and the most used filters are location and salary
• For the type of specialists like programer, they usually search by the
name of skills, programs or the language they can write
Some of the hearings
Define
User Personas
Ideate
User Flow & journey
Design
Wireframe Application and Website
Design System / Style guide
Screens
Test
Usability and function testing
Before we did user testing of our new version we actually did usability testing and design correction by ourselves with reference to the previous version making sure that every function and feature worked accordingly. We then got our users who are browsing for jobs to do testing in comparison with our previous version.
What feedback we got from users
• There were features like keyword search that users were a bit
confusing at first but somehow they manage to get through using our
other search shortcuts and find the jobs they were searching for.
• There were some inconsistencies with design at some point because
we did use our old database and backend API
• The information and the wording of some actions are too lengthy..,
therefore some of the wordings are replaced with icons.
• Some users use too many filters at first and could not search for jobs,
there only relevant filters are displayed on the main page.
Learning and outcome
Connecting the dots
• Before doing anything you have to understand the product, the users, the business goals, and the ecosystem of the product that links together, in another word, you have to understand the big picture and the impact of the project you are doing, how it would affect the whole system of the company's business
• I learned how important it is to do product research and how to obtain users' requirements in order to design an experience that may as well answer the business objective.
• We have to go on with no solution in mind, questioning ourselves at every stage of the journey... what, why, when, where, how?
• It is easy to think of a solution beforehand, and only take away information from the research that confirms the initial beliefs, however, this will not solve all of the user's true pain points.
• I have learned that it is also important to experiment early on, especially during the start of the design process, because as we progress, it becomes even more difficult to make changes.
• I have learned that designing for different age groups is not easy you have to understand their situation and their background really well.
• I have also learned that communication is a key to success, collaborating with marketing teams, designers, programmers, or even the CEO. You must be able the present and communicate your works and make them follow you.
• Management is also a very important skill that I have learned because there are many projects running in parallel, you must be able to switch on to any project according to the priority.
• Lastly, not things are perfect, only appropriate. There will always be a change in every product development stage as trends are always changing competitors are always moving and the industry is also driving forward, therefore, no designs and solutions last forever. You should be able to work in an agile manner.
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